10 Hotel Occupancy, ADR, and RevPAR Statistics Every Owner Should Know in 2026

Occupancy, average daily rate (ADR), and revenue per available room (RevPAR) answer different hotel-performance questions. Occupancy measures how much available room inventory was sold. ADR measures the average room price on sold rooms. RevPAR combines room revenue and available inventory, so it can rise even when occupancy falls if the rate increase is large enough.

We reviewed CoStar's U.S. Hotel Forecast Assumptions for Q2 2026, published June 1, 2026. The page reports U.S. RevPAR growth through April, a full-year forecast, demand changes, chain-scale ADR changes, and supply expectations. It does not publish a national occupancy level on the page, so this article does not infer one from demand or RevPAR growth.

The figures below are a source-led reference for hotel owners, operators, and hospitality writers. Actual year-to-date results, forecasts, market segments, and supply measures remain in separate rows. The original source and its date are listed at the end.

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The table keeps the measure and period visible. "Not published" means the CoStar page does not provide a comparable value for that column. Growth is a change in the named measure, not the level of occupancy, ADR, or RevPAR.

Occupancy is room utilization, ADR is price, and RevPAR is the combined room-revenue measure

Occupancy is calculated as occupied room nights divided by available room nights. ADR is room revenue divided by occupied room nights. RevPAR is room revenue divided by available room nights, which is also ADR multiplied by occupancy when occupancy is expressed as a decimal.

The denominators are what make the measures useful. A 70% occupancy rate means that 70% of the defined available room nights were occupied during the period. It does not say whether the rooms sold for $100 or $500. An ADR of $200 does not say whether the hotel sold 40% or 90% of its available room nights. RevPAR joins the price and utilization effects.

A hotel can lose occupancy and still increase RevPAR when ADR rises enough

Consider a simple 100-room-night example. In the first period, 70 room nights are sold and room revenue is $12,600. Occupancy is 70%, ADR is $180, and RevPAR is $126. In the second period, 65 room nights are sold and room revenue is $13,000. Occupancy falls to 65%, ADR rises to $200, and RevPAR increases to $130.

The example is a calculation, not a CoStar result. It shows why a hotel should not describe a lower occupancy rate as automatically worse performance. The business question is whether the higher rate produces enough room revenue and profit to offset the rooms not sold, the distribution cost, and any service or demand impact.

U.S. RevPAR was up 4.0% through April, while the full-year 2026 forecast was upgraded to 2.8%

CoStar reports that U.S. RevPAR growth was 4.0% year to date through April 2026 and says the first four-plus months beat projections. CoStar and Tourism Economics upgraded the full-year 2026 U.S. RevPAR growth forecast to 2.8%, and CoStar says first-quarter RevPAR was the highest on record.

The two percentages describe different things. The 4.0% figure is an actual year-to-date result through April. The 2.8% figure is a full-year forecast made on June 1, 2026. They should not be presented as competing estimates for the same period or as a RevPAR level in dollars.

U.S. hotel demand increased 2.0% since the start of 2026

CoStar reports that U.S. hotel demand increased 2.0% year over year since the start of 2026. It says demand growth was spread across chain scales, while ADR growth remained concentrated in the upper tier. This pairing matters because demand can improve without producing the same rate growth in every property segment.

Demand is not the same as occupancy. Demand in the source is a change measure, while occupancy requires available room nights and occupied room nights for the same market and period. An owner should keep demand growth, occupancy, and RevPAR in separate columns before explaining why performance moved.

Group demand grew 2.7% from February through April, while transient bookings are defined differently

CoStar reports that group demand grew 2.7% between February and April 2026. It defines transient demand in the page as bookings of fewer than 10 room nights and group demand as bookings of 10 or more room nights. Group demand gains were especially strong in secondary markets hosting small-to-medium-sized events with in-quarter pickup.

The segment definition is part of the statistic. A hotel cannot compare a group-demand percentage with a weekday transient occupancy percentage unless the booking categories, room-night threshold, market, and period match. Group bookings can also affect length of stay, lead time, rate, and compression differently from transient bookings.

Luxury ADR was just below 6% higher year to date, while select-service ADR was around 2% higher

CoStar reports that luxury ADR was just below 6% higher during the April 2026 year-to-date period. It reports select-service ADR at around 2% higher and says that this remains below inflation. The contrast shows the rate bifurcation in the 2026 U.S. outlook: higher-end properties are achieving stronger pricing growth than select-service properties.

Neither figure is a national ADR level or a RevPAR result. They are chain-scale growth observations for a year-to-date period. A property should compare its own ADR change with its occupancy change, room mix, rate plan, market, and inflation context before deciding whether a rate strategy is working.

U.S. supply growth was forecast at 0.4%, down from the earlier 0.7% expectation

CoStar says 2026 U.S. supply expectations were pulled back by 30 basis points, from 0.7% to 0.4%. A lower supply-growth forecast can support occupancy or pricing in some markets, but the effect depends on where the new rooms open and whether demand grows in the same submarket and segment.

Supply growth is not a room-count level. It is a projected percentage change. To calculate a local supply effect, an operator needs the beginning room inventory, rooms opened, rooms closed, renovations out of service, and the period in which the inventory was available for sale.

The hotel development pipeline held 767,000 rooms, but only 19% were in construction

CoStar reports a near-record pipeline of 767,000 rooms in the Q2 2026 outlook. Only 19% of those rooms were in construction, which CoStar identifies as the lowest share in that phase in 12 years. The pipeline figure is therefore not an imminent room-supply count.

For a market forecast, separate pipeline stages such as planning, final planning, construction, and opening. A property competing with a room under construction faces a different near-term supply risk from a property competing with a project that has not started. The article should never add all pipeline rooms to current inventory.

Occupancy cannot be inferred from the CoStar page's demand and RevPAR growth figures

The CoStar page publishes RevPAR growth, demand growth, ADR growth for selected chain scales, and supply expectations, but not a national occupancy level in the text reviewed. It would be incorrect to turn the 2.0% demand growth figure into a 2.0-point occupancy increase or to infer occupancy from the +2.8% RevPAR forecast.

The correct occupancy statistic requires occupied and available room nights with matching definitions. If the source does not provide those two values, write "not published" and use the available growth measures with their exact periods. This is more informative than filling an empty cell with a number inferred from a different denominator.

The strongest hotel performance table reports actuals, forecasts, formulas, and segments together

A useful property or market table should include available room nights, occupied room nights, room revenue, occupancy, ADR, RevPAR, demand, supply, chain scale, property type, market, period, and data type. It should label actual results separately from forecasts and distinguish total, transient, group, luxury, select-service, and lower-end segments.

For every comparison, preserve these formulas:

• Occupancy = occupied room nights divided by available room nights.
• ADR = room revenue divided by occupied room nights.
• RevPAR = room revenue divided by available room nights.
• RevPAR = ADR multiplied by occupancy expressed as a decimal.
• RevPAR growth = current-period RevPAR minus prior-period RevPAR, divided by prior-period RevPAR.
• Supply growth = current available supply minus prior available supply, divided by prior available supply.

That structure lets a reader understand whether a result came from selling more rooms, charging more for sold rooms, adding or removing supply, changing the segment mix, or some combination. It also prevents an AHLA guest-spending forecast or a CoStar pipeline count from being mislabeled as occupancy, ADR, or RevPAR.

Sources

• CoStar U.S. Hotel Forecast Assumptions - Q2 2026, published June 1, 2026. Provides the actual and forecast RevPAR, demand, group, chain-scale ADR, supply, and development-pipeline figures.
• CoStar with STR data and insights. Provides the public benchmarking context for STR performance data.